Subaru and the Electrification of the STI Legend
Fasten your seatbelts, because the STI emblem isn’t dead; it’s merely dormant. When this legendary badge makes its comeback, it could adorn an electric car, marking a new era for automotive performance.
The Performance-E STI Concept Unveiled at the Japan Mobility Show
Last Tuesday, at the 2025 Japan Mobility Show, Subaru revealed the surprising Performance-E STI concept. Subaru’s design director, Shin Imai, told The Drive: “We are considering it, yes,” answering the crucial question about the potential release of an electric vehicle bearing the STI badge.
A Tribute to Historical Models
Imai clarified that the Performance-E STI concept does not directly represent a future production model. However, he emphasized that the design team has strived to “capture some elements of our historical STI vehicles, like the 22B, in this program.”
References to the STI Heritage
Among the iconic features of the 22B are its huge round headlights, typically covered and displaying STI logos. The current concept reinterprets this element with massive STI logos positioned on the lower flaps of the front air intake.
The Transition to Electric
This shift towards electrification represents a strategic turning point for Subaru. The Japanese brand, known for its all-wheel-drive vehicles and boxer engines, is now exploring the possibilities offered by electric propulsion while preserving the performance DNA of the STI division.
Preserved Sporting Legacy
The challenge lies in translating the characteristics that made thermal STIs successful – agility, road holding, and driving sensations – into the electric realm. Engineers are working on weight balance, torque distribution, and dynamic behavior to deliver an authentic driving experience.
Automotive Market Outlook
The potential arrival of an electric STI aligns with the overall trend in the automotive industry towards zero emissions. Performance enthusiasts may need to adapt to new sensations, but the competitive spirit that drives STI vehicles should endure thanks to the immediacy of electric torque.