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The American brand, owned by Stellantis, has just announced that the RAM 1500 pickup will ultimately not get its 100% electric version. The vehicle is renamed “Ramcharger” and becomes a range-extended electric vehicle. |
A Strategic Reversal for Stellantis
Stellantis is finally abandoning the launch of the RAM 1500 REV in its fully electric version. This decision marks a significant change of direction for the automaker, which is now opting for a hybrid range-extender technology.
The RAM 1500 REV Becomes the Ramcharger
The vehicle, initially presented as a 100% electric pickup, will ultimately be launched under the name “Ramcharger.” This new name comes with a major technical transformation: the model is abandoning purely electric propulsion to become a range-extended electric vehicle.
The Implications of This Change
This strategic reversal by Stellantis highlights the technical and economic challenges involved in developing electric pickups. The choice of a range-extender powertrain could address concerns about the range and charging of these utility vehicles.
Positioning in the Pickup Truck Market
While competition in the electric pickup segment is intensifying with models like the Ford F-150 Lightning, Stellantis’s decision to alter its technical approach could allow it to differentiate itself by offering a hybrid solution that meets the specific needs of pickup users.