Nissan Z Embraces Bespoke Sales Model
Nissan is revolutionizing the way it sells the iconic Z sports car by transitioning to a made-to-order system. Following Porsche’s successful approach, the Japanese automaker will eliminate significant discounts and move toward customer-specific production. This strategic shift was confirmed at the 2025 Los Angeles Auto Show by senior vice president Michael Soutter, signaling a major departure from traditional inventory-based sales.
End of an Era for Z Car Discounts
The days of substantial dealer incentives and promotional pricing for the Nissan Z are ending. Under the new system, customers will configure their vehicles exactly to their specifications rather than choosing from pre-built units on dealer lots. This change allows Nissan to better match production with actual demand while maintaining the Z’s exclusivity in the sports car market.
Benefits of the Custom Order Approach
This personalized sales model offers several advantages for both Nissan and Z enthusiasts. Customers gain greater control over their vehicle’s configuration, ensuring they receive exactly the features and options they desire. For Nissan, this reduces the costs associated with maintaining large inventories and helps preserve the Z’s residual values by avoiding the price erosion common with discount-heavy sales strategies.
Impact on the Sports Car Segment
Nissan’s move represents a significant shift in how mainstream sports cars are marketed and sold. By adopting a system typically reserved for luxury manufacturers, the Z positions itself as a more exclusive product while potentially improving profit margins. This approach could influence other manufacturers in the segment to reconsider their own sales strategies as consumer preferences evolve toward more personalized automotive experiences.