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Even the Japanese don’t want Toyota’s electric cars. The Japanese automaker is facing a crushing failure in its own territory. In August 2025, Toyota delivered only 18 electric vehicles in Japan, representing a staggering 84.9% drop compared to the previous year. |
A Japanese market reluctant towards electric vehicles
This revealing statistic highlights Toyota’s difficulties in convincing its compatriots to switch to electric. While the manufacturer traditionally focuses on hybrids, its transition to 100% electric vehicles is encountering unexpected resistance in its domestic market.
Figures that question Toyota’s strategy
The 84.9% drop in deliveries in one year raises questions across the entire automotive industry. Several factors may explain this distrust among Japanese consumers: high prices, limited range, insufficient charging infrastructure, or competition from hybrids.
What future for electric vehicles at Toyota?
Faced with these concerning results, Toyota must review its electric strategy to appeal to the Japanese market. The manufacturer will likely need to adapt its models, pricing, and communication to regain the trust of local drivers.