Scout CEO Scott Keogh strongly criticized the traditional dealership sales model, calling it “a lot of noise.” He compared the car buying experience at a dealership to shopping at Best Buy, while presenting direct sales, like Apple’s approach, as “the right strategy” for a superior brand experience.
Automotive News in Brief
Mercedes-Benz Strategy Change
Mercedes-Benz is dropping the “with EQ technology” designation for its electric vehicles. Future models, like the upcoming GLC Electric, will simply bear the “Electric” label.
Subaru Introduces Its Special Edition Series.Yellow
Subaru unveils its seventh edition of the special Series.Yellow series, including distinctive versions of the BRZ and WRX.
Pricing and Recalls
Mercedes announced the price of the 2026 AMG E53 Plug-in Hybrid wagon: $94,500 upon its arrival in the U.S. market this fall. Meanwhile, Tesla is now offering its Superchargers to businesses, unbranded, to generate new revenue. Additionally, the 2025 Dodge Charger Daytona and Jeep Wagoneer S electric vehicles are subject to a recall due to a risk of unintended movement when stationary. Finally, the base 1958 version of the 2026 Toyota Land Cruiser sees a $750 price increase ($58,650), while the top-tier version decreases by $405 ($63,900).