Ramcharger SUV Confirmed: Ram’s Electric Future Arrives in 2028
Ram is officially entering the full-size SUV arena with a groundbreaking new model. The Ramcharger, a name steeped in brand heritage, has been confirmed by CEO Tim Kuniskis for a 2028 launch. This marks a pivotal shift for the brand, moving beyond its truck-dominated lineup to compete directly in the lucrative family SUV market with a focus on electrification.
Reviving an Iconic Name for a New Era
The choice of the Ramcharger name is a strategic nod to the past while firmly looking forward. It leverages instant brand recognition and evokes a sense of rugged capability, which Ram intends to translate into the modern electric vehicle landscape. This new SUV will not be a simple revival but a complete reimagining, designed from the ground up to meet today’s demands for space, technology, and sustainable performance.
Built on a Cutting-Edge Electric Platform
The Ramcharger will utilize the STLA Frame architecture, a dedicated body-on-frame platform developed by Stellantis for full-size electric vehicles. This foundation is key to delivering the core attributes Ram customers expect: formidable towing capacity, exceptional payload, and extended driving range. The platform is engineered to support large battery packs and powerful electric motors, ensuring the Ramcharger will be a capable powerhouse without compromising on zero-emission driving.
Powertrain and Competitive Positioning
While specific power figures remain under wraps, the Ramcharger is expected to feature a dual-motor all-wheel-drive system delivering substantial horsepower and torque. Its primary competitors will include established giants like the Ford Expedition and Chevrolet Tahoe, but it will aim to surpass them with advanced electric powertrain advantages such as instant torque and a lower center of gravity for improved handling. The 2028 launch timeline positions Ram to solidify its electric portfolio, following the introduction of the Ram 1500 REV pickup.
A Strategic Move for Market Expansion
The confirmation of the Ramcharger underscores a major strategic expansion. By entering the full-size SUV segment, Ram taps into a consistently high-demand market, offering current truck owners a three-row family vehicle without leaving the brand. This move is crucial for Ram’s growth and its transition into the electric future, promising a unique blend of utility, comfort, and zero-tailpipe emission capability.