The Ram Dakota Makes a Comeback
The mid-size truck segment is about to get a major shake-up. Ram Trucks has officially confirmed the return of the Dakota nameplate, with a new model slated for the 2027 model year. This announcement ends years of speculation and marks a strategic move by Ram to capture a share of the fiercely competitive market between compact and full-size pickups.
Strategic Positioning and Expected Pricing
According to statements from Ram’s leadership, the revived Dakota is positioned as a true mid-size contender. It aims to bridge the gap, offering more capability and space than compact trucks without stepping into the footprint and price point of a full-size Ram 1500. Industry analysts anticipate a starting price point around $40,000, which would place it squarely in the heart of the segment, competing directly with established models like the Ford Ranger, Chevrolet Colorado, and Toyota Tacoma.
What to Anticipate from the 2027 Model
While specific technical details remain under wraps, the 2027 Ram Dakota is expected to leverage the brand’s latest engineering and technology. Potential powertrain options could include efficient turbocharged four-cylinder engines, possibly paired with hybrid or plug-in hybrid systems to meet modern efficiency demands. The design will likely incorporate Ram’s current design language, featuring a bold grille and a technologically advanced interior with the latest in connectivity and driver-assistance features.
The return of the Dakota signifies more than just a new model; it represents a calculated expansion of the Ram lineup. By entering the high-volume mid-size segment, Ram aims to attract a new generation of truck buyers seeking versatility and daily drivability. The 2027 launch timeline gives the brand ample opportunity to refine a product that must deliver on durability, performance, and innovation to succeed in this crowded field.