The Mitsubishi Eclipse Cross has just unveiled its new electric version. Just a few months after the Grandis, a clone of the Renault Symbioz, the Japanese manufacturer is at it again by introducing this compact 100% electric SUV. This time, it’s the platform of the Renault Scénic E-Tech that is being utilized, providing Mitsubishi with an economical entry into the compact electric SUV market.
A Profitable Alliance Strategy
This technological partnership with Renault allows Mitsubishi, the manufacturer with the three diamonds, to benefit from a proven technical base without massive development investments. This strategic approach offers them quick and competitive access to the highly sought-after electric SUV segment, essential for remaining relevant in the European market.
A Preserved Identity
Although sharing its platform with the Scénic E-Tech, the Mitsubishi Eclipse Cross is expected to retain its distinctive stylistic features. The design and interior finishes will be specific to the brand, allowing it to maintain its own identity while benefiting from the technical advantages of the Renault Group.
Market Positioning
This new electric vehicle will strengthen Mitsubishi’s lineup in Europe, meeting the growing demand for zero-emission vehicles. Its pricing positioning is expected to be competitive, thanks to the savings achieved through this technological partnership with Renault.