The Mercedes-Benz GLC, the brand’s historic best-seller, is going electric. The German manufacturer is introducing a 100% electric version of its family SUV, which will complement the existing lineup of combustion and plug-in hybrid versions. To attract customers, it is banking on cutting-edge technology, embodied by the optional 39.1-inch MBUX Hyperscreen, and very assertive branding with no fewer than 13 Mercedes logos visible on the bodywork. Will you be able to spot them all?
A Strong Mercedes Identity
The first logo is the most obvious, adorning the wide grille. A second one sits on the hood, just above it. By examining the headlights, you’ll discover another one in each of them. The silhouette remains faithful to that of the combustion models, but one detail stands out: each wheel proudly displays the three-pointed emblem, adding four more logos.
The rear is where the electric design stands out the most. The light bar that spans the tailgate incorporates four (4) additional Mercedes-Benz logos. Add to that the classic silver emblem in the center, and the count is complete: 13 stars in total to affirm its belonging to the brand.
Spectacular Lighting Technology
The star at the front is even illuminated. Mercedes claims that the grille alone features 942 light points. As an option, this grille can be customized with special animations for a unique and personalized style.
Performance and Comfort Worthy of a Benz
The top-of-the-line model, the GLC400 4Matic with EQ Technology, develops a power of 483 horsepower. It is equipped with state-of-the-art features like rear-axle steering (4.5 degrees) for optimal maneuverability. The suspension comfort, a Mercedes signature, is ensured by an optional intelligent air suspension, inherited from the S-Class. The towing capacity reaches up to 2,400 kg.
The Interior, a True High-Tech Lounge
The interior is the stage for the most spectacular innovations. The MBUX Hyperscreen, although optional, is expected to be fitted in the majority of vehicles. It is the widest continuous screen ever installed in a Mercedes-Benz (39.1 inches). Eleven background patterns are available, simultaneously modifying the display and ambient lighting to create a unique atmosphere.
Entertainment and Artificial Intelligence
The screen allows for running several video streaming applications, including Disney+. Passengers can thus enjoy their favorite movies or series during long journeys. The audio experience is enhanced by the optional Burmester 3D surround sound system, or even the 4D system that adds tactile bass vibrations in the seats.
Mercedes boasts of offering the world’s first infotainment system to use artificial intelligence from Microsoft and Google. The MBUX virtual assistant draws from both sources to perform each task optimally, even able to switch between them during the same conversation. Presented as a “living” avatar in the shape of a Mercedes logo, it is described as “intelligent, easy to talk to, and empathetic.”
Panoramic Roof and Driving Assistance
The Sky Control panoramic roof, alternating between opacity and transparency on command, remains available. It features nine individually controllable segments, including via voice assistant. To ensure safety, the electric GLC is equipped with an advanced driving assistance system relying on ten external cameras, five radar sensors, and twelve ultrasonic sensors.
Price and Market Positioning
Mercedes has not disclosed the price of the electric GLC, but it will likely be positioned above the plug-in hybrid model GLC 350e 4Matic, priced starting at $60,300 USD. The additional cost for the electric version remains to be confirmed. With this level of technology, Mercedes hopes to offer much more than just an electric powertrain to convince buyers. The success of this strategy will be measured by sales in the coming year.