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The new 100% electric Lexus RZ is available in France starting from 61,000 euros. The brand aims to make its range more accessible by aligning its model’s price with those of hybrid and plug-in hybrid vehicles. |
An innovative pricing strategy
Lexus is adopting a bold commercial approach with its new electric RZ. By offering a 100% electric vehicle at a price comparable to its hybrid models, the Japanese manufacturer is facilitating the transition to electric mobility for its customers.
Enhanced accessibility
This strategic pricing positioning aims to eliminate the financial barriers traditionally associated with premium electric vehicles. Buyers can now choose between different powertrains without a significant price difference.