Ghosn Warns Western EV Makers Lag Behind China

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Carlos Ghosn Criticizes Electric Vehicle Industry Leadership

Carlos Ghosn, former automotive executive, has voiced strong concerns about the management capabilities within Western electric vehicle manufacturers. He suggests that many leaders lack the strategic depth required to compete effectively with Chinese automakers. According to Ghosn, this gap in expertise could hinder innovation and market share in the rapidly evolving EV sector.

Management Deficiencies in Western EV Companies

Ghosn points out that Chinese firms benefit from cohesive long-term planning and government support, enabling aggressive expansion and cost efficiencies. In contrast, he believes some Western companies are led by individuals without sufficient industry experience or vision, leading to fragmented strategies. This mismatch, he argues, results in slower adaptation to consumer demands and technological advancements, putting traditional automakers at a disadvantage in the global race for electric mobility.

Impact on Global EV Competition

The critique highlights how Chinese manufacturers have capitalized on economies of scale and vertical integration to offer affordable, high-quality EVs. Ghosn emphasizes that without a unified and knowledgeable leadership, Western brands may struggle to keep pace. He calls for a reassessment of executive recruitment and training to foster leaders who can navigate complex supply chains and innovate under pressure, ensuring sustainable growth and competitiveness in the international market.

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