The revival, so to speak, of the Acura ZDX is already over. After less than 18 months on the market, the Acura version of the Prologue – itself very similar to the Chevrolet Blazer EV – has been paused indefinitely, and this just a few days before the expiration of federal incentives for electric vehicles.
A coincidence? Probably not
Honda confirmed that ZDX production has been halted, effective immediately. A spokesperson cited “market conditions,” referring to the end of the tax credit, as one of the main drivers of this decision. After a brief review of sales figures, it appears that this is the primary reason for the ZDX’s disappearance.
Plummeting sales
The Prologue, a less expensive Honda vehicle built on the same platform, remains in production. Honda sold over 33,000 of these mid-size electric SUVs in 2024; ZDX sales, on the other hand, stood at just under 7,400 units.
ZDX sales had been promising until June of this year, by which time Acura had already sold more than 10,000, putting the brand on track to triple the previous year’s volume. However, sales dropped sharply in July and August.
A first political casualty?
It is unlikely that the ZDX will be the last casualty of the 2024 presidential election. With the tax credit about to expire, other models may well disappear from dealerships before the end of the year.